The Online Open House: A Virtual Advantage

June 28, 2018

Homebuyers are increasingly turning to the Internet to do their new home search. The National Association of Realtors’ 2017 Profile of Home Buyers and Sellers reports that 42 percent of buyers look online as their first step. They’re searching third-party sites for available properties that meet their criteria and then narrowing the search. What next? Well, if you’re a buyer who is looking for a new construction home, you click over to the builder’s site. Then, you view the details about the builder, the communities, and the homes. If that builder has an online open house—a realistic walkthrough video of a home—both you and the builder have a virtual advantage. With today’s technology, builders can provide homebuyers with a more in-depth look at their homes and communities. You can click around and see every corner of the home—zoom in on a detail and pull back to get a full view, floor to ceiling, corner to corner. You can walk up the stairs, size up the closet space, and look out the windows. For example, a homebuyer looking at Ideal Homesvirtual open house of the Cambridge floor plan, can zoom in on details like the custom tile backsplash in the kitchen and even the view of the backyard from the master bedroom. In our Kingsley home in the Sundance community in Choctaw, OK, and Montgomery in Red Canyon Ranch (Norman, OK), get a close-up look at the built-ins and the brick work around the fireplace in the living room. How about the detail in the granite countertops in this Lawrence floor plan in our Castlewood Trails community in Yukon, and the distinctive hearth in this Oakland design in the Edmond community of Valencia? This virtual view allows you to gain a perspective that neither one-dimensional photos nor a floor plan can effectively communicate. Not even a 360º panoramic view offers the same realistic perspective. If you like what you see, simply click through to Ideal Homes’ online sales consultant to learn more. We strive to make the experience “Ideal”. Ideal Homes began using this technology to incorporate the online open house on our website. The results have been crystal clear. Buyers love it! “When you consider how tech-savvy today’s buyer is, it makes sense to tune into their desires and expectations,” says Vernon McKown, President of sales and Co-owner of Ideal Homes. Here are some other online open houses you might virtually enjoy! No matter where you want to live in the Oklahoma City suburbs, Ideal Homes can give you the best look at your choices. Browse our gallery for more views. Check out the move-in ready, new construction homes for sale, and the wide variety of floor plans, from 954 square feet to almost 3,400 square feet of indoor living space. After you’ve had your sneak peek, talk to us at Ideal Homes for a personal tour.
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